People sometimes ask us how to choose. They mean: how do I know I have picked the right one? The honest answer is that you cannot know, not the way you can know a fact, but you can choose well, and choosing well has less to do with taste than people fear.
Buy the painting you keep thinking about. Not the one that impressed you in the room, or the one a friend admired, or the one that matched the couch. The right painting is the one that, a week after you saw it, you are still quietly turning over in your mind. That returning thought is the truest signal a person has.
Buy at the size your wall actually wants. A small, perfect painting on a large wall looks lonely; a large painting in a small room can be magnificent or oppressive, and you will know which within a day. This is exactly why we show every work in a room, so the question of scale is answered before the painting arrives, not after.
And then live with it. Hang it where you will pass it often, not where it will impress visitors. A painting earns its place by becoming part of the ordinary day: the thing you glance at with your coffee, the colour you notice changing as the light moves across the afternoon. Ten years on, that is what you will have bought: not an object, but a thousand small moments of looking.
If you would like help choosing, that is what we are here for. Tell us about the wall, the light, the room, and we will tell you, honestly, which of the paintings we think will still be holding your eye a decade from now.